SEO Case Study
Brilliance Carpet Cleaning
Client: Brilliance Carpet Cleaning
Industry: Carpet Cleaning
Location: Perth WA
Website: brilliancecarpetcleaningperth.com.au
Services Delivered:
- Ongoing monthly SEO strategy
- WordPress website redesign
- Website maintenance
- Web hosting
SEO Campaign Launched: September 2016
448% Increase Organic Traffic
From Online Ghost to Industry Leader
How Brilliance Carpet Cleaning Were Able to Dominate The Perth Market
In the competitive world of home services, being the best at what you do isn’t always enough – you need to be able to be found when your customers need you.
This is the story of how Brilliance Carpet Cleaning transformed from having virtually zero online presence to becoming one of Perth’s most visible carpet cleaning services.
The Starting Point
When Eddie Souza, from The Brilliance Group, first contacted us back in 2016, his team was already delivering exceptional services but struggling with a common challenge in the home services industry: potential customers couldn’t find them online.
Despite their expertise in carpet cleaning, they were practically invisible in Google searches due to some past dodgy SEO agencies that they had been dealing with.
Consider these starting positions:
- “Carpet Cleaner Perth”: Position #100 (invisible online)
- “Carpet Cleaning Perth”: Position #58 (page 6 of search results – no one goes here – right?)
- “Office Carpet Cleaner Perth”: Position #83 (page 9 – again, invisible online)
In an industry where customers often want their services quick – these rankings meant missing out on just about everyone, except past customers referrals – or advertising campaigns – which can be obscenely expensive.
Talkin’ Strategy
Understanding that carpet cleaning customers often search with urgent intent (think spills, stains, and last-minute office cleanings), we developed a strategy that focused on immediate visibility and trust-building.
Location-Based Service
We identified three distinct customer segments:
- Residential emergency cleanings
- Regular home maintenance
- Commercial office services
Each segment had unique search patterns and needs, requiring different targeting approaches.
Technically – How were they?
For a service business where customers often search while dealing with cleaning emergencies, site speed and mobile usability were crucial. We implemented:
- Compressed images while maintaining quality demonstrations of cleaning results
- Streamlined contact forms for quick quote requests
- Click-to-call functionality for mobile users
- Location-based service area pages
Content That Connects
We developed content that addressed real customer needs:
- Emergency cleaning guides
- Maintenance tips and schedules
- Before/after galleries
- Service area specifics
- Commercial cleaning case studies
The Transformation
A 448% increase in organic traffic since September 2016 has translated into a FLOOD of new business!
This growth represents hundreds of Perth homeowners and businesses finding our clients carpet cleaning services – when they needed them most.
Visibility When It Matters
Current rankings showcase their improved visibility:
- “Carpet Cleaner Perth”: Now between Position #2 and Position #4
- “Carpet Cleaning Perth”: Now between Position #2 and Position #4
- “Office Carpet Cleaner Perth”: Now between Position #3 and Position #5
Most impressively, 92% of their target keywords now rank on page one – a dramatic improvement from where we started! (where most keywords weren’t even in the top 100 results).
Client’s Response
Brilliance Carpet Cleaning has expressed great satisfaction with the results so far. They shared the following feedback:
“Recommend this company for their SEO work. They have got us ranked in our highly competitive area of carpet cleaning within the time frame that they advised us would happen. We are very happy with their work.”
Eddie Souza / Director
Industry Impact & Future Growth
This success story demonstrates how proper SEO can transform a local service business. For Brilliance Carpet Cleaning, it wasn’t just about rankings – it was about connecting with customers at their moment of need.
Ongoing Evolution
Our continuing strategy focuses on:
01
Seasonal Campaigns
Spring cleaning promotions
End-of-lease cleaning campaigns
Commercial office holiday period deep cleans
02
Service Area Expansion
Targeting growing Perth suburbs
Developing location-specific landing pages
Building local business partnerships
03
Customer Journey Enhancement
Implementing online booking systems
Adding instant quote calculators
Developing customer maintenance reminders
Beyond Rankings: Real Business Impact
The true measure of success isn’t just in rankings or traffic – it’s in the growth of Brilliance Carpet Cleaning’s business.
They’ve expanded their service fleet, hired additional staff, and built a robust repeat customer base.
This case study demonstrates how targeted digital marketing can transform a local service business. By understanding customer needs, optimizing for local search, and focusing on mobile users, we’ve helped Brilliance Carpet Cleaning build a digital presence that matches their service excellence.
The journey from page 10 to page 1 represents more than just improved rankings – it represents hundreds of new customers finding a reliable, professional carpet cleaning service when they need it most.