SEO Case Study
Landscapes WA
Client: Landscapes WA
Industry: Landscaping
Location: Perth WA
Website: landscapeswa.com.au
Services Delivered:
- Search Engine Optimisation (SEO)
- WordPress web design
- Website maintenance
- Website hosting
SEO Campaign Launched: August 2009
814% Increase Organic Traffic
From Zero to Market Leader
How We Helped Landscapes WA Grow Online
This is one of our longest-running success stories.
We started working with Landscapes WA back in 2009, and over 15 years, we helped them grow from having almost no online presence to becoming a market leader.
Where We Started
When Nic Russell first asked for our help, Landscapes WA’s online presence needed work:
- Their website wasn’t bringing in many visitors
- They didn’t show up in Google searches
- Few people could find them online
What We Did
First, we built them a new WordPress website. Then we created a plan to help people find them online:
Finding the Right Search Terms
We looked at what potential customers were searching for:
- “Landscaping Perth”
- “Perth Landscaper”
- “Landscape Design Perth”
At first, they weren’t showing up for any of these searches – they were buried on pages 8-9 of Google.
Technical SEO
During the website building process, our developers had SEO front of mind always and ensured that the new website had:
- Fast loading pages
- Mobile responsive characteristics
- Zero broken links
- An easy to use UX
Writing Better Content
We created lots of helpful content:
- Project photos and details
- Landscaping and gardening advice
- Service information
- Regular updates about their completed works
The SEO Results
The numbers tell an amazing story:
More People Finding Them
From August 2009, their organic traffic grew by 814%. That’s more than 8 times as many people finding their website through Google.
Better Search Rankings
Their main keywords went from invisible to unbeatable:
- “Landscaping Perth”: From #95 to #1
- “Perth Landscaper”: From #90 to #1
- “Landscapers Perth”: From #84 to #1
By the time the company was acquired, they ranked #1 for all their main search terms.
Client’s Response
Landscapes WA has expressed great satisfaction with the results so far. They shared the following feedback:
“The website you guys designed, built and carefully optimised has been brilliant for our business. We get so much work from it. We really appreciate the service you guys provide! ”
Nic Russell / Director
A True Success Story
This project shows what’s possible with patience and good work. We started with Landscapes WA in 2009 when few businesses took SEO seriously.
Over 15 years, we helped them:
- Build a strong online presence
- Reach the top spot for all their main keywords
- Bring in lots of new customers
- Grow their business until they were acquired
The fact that they ranked #1 for all their main keywords when they were acquired shows how valuable good SEO can be for a business.
While our work with them ended after the acquisition, their success proves that focusing on quality and playing the long game really works.